SYS_UPDATE: JANUARY 1, 2026
1. Introduction
Welcome to the Privacy Policy for BETMGM, LLC's regulatory compliance and licensing portal. Your privacy is of the utmost importance to us. This comprehensive Privacy Policy explains in detail how we collect, use, disclose, safeguard, and manage your personal information when you visit our websites, utilize our mobile applications, interact with our digital sports betting platforms, or otherwise engage with our services across authorized jurisdictions. By accessing or utilizing our platform, you signify your explicit consent to the data practices described in this Privacy Policy. If you do not agree with the terms of this Privacy Policy, please do not access our services.
2. Information We Collect
We collect various types of information to provide and improve our services, ensure legal compliance, and enhance your user experience. This collection process is categorized as follows:
A. Personal Information You Provide to Us: We collect personal data directly from you during the account registration process, identity verification procedures, deposit and withdrawal transactions, and when you contact customer support. This may include, but is not limited to: your full legal name, date of birth, physical residential address, email address, telephone number, Social Security Number (SSN) or partial SSN for tax and identity verification purposes, driver's license or other government-issued identification details, financial account information (such as credit/debit card numbers or bank account details), and any other information you actively submit through our secure portals.
B. Information Collected Automatically: When you navigate through and interact with our platform, we automatically collect certain information about your device, browsing actions, and patterns. This information is gathered using cookies, web beacons, and other tracking technologies. Automatically collected data includes your Internet Protocol (IP) address, browser type, operating system, Internet Service Provider (ISP), referring/exit pages, date and time stamps, and clickstream data. Furthermore, due to strict regulatory requirements regarding sports betting, we employ precise geolocation tracking technologies to determine your physical location ensuring you are within the boundaries of a legally permissible jurisdiction before allowing you to place wagers.
C. Information from Third Parties: We may obtain information about you from external sources, including identity verification services, fraud prevention agencies, credit reporting bureaus, and data analytics providers. This data is utilized to comply with "Know Your Customer" (KYC) and Anti-Money Laundering (AML) regulations, assess risk, and prevent fraudulent activities on our platform.
3. How We Use Your Information
The information we collect is utilized for a multitude of critical business and legal purposes, including:
- Establishing, administering, and managing your user account securely.
- Verifying your identity, age, and physical location to comply with strict state and federal gaming regulations.
- Processing financial transactions securely, including processing deposits, executing wagers, and facilitating withdrawals.
- Providing comprehensive customer support, responding to inquiries, and resolving disputes in a timely manner.
- Sending transactional communications, administrative notices, security alerts, and updates to our terms and policies.
- Detecting, investigating, and preventing fraudulent transactions, money laundering, unauthorized access, and other illegal or prohibitive activities.
- Personalizing your user experience by delivering tailored content, promotions, and marketing communications based on your preferences and betting history.
- Conducting internal research, data analysis, and auditing to improve the functionality, reliability, and performance of our digital platforms.
4. Sharing and Disclosure of Information
We do not sell your personal information to third parties. However, we may share your data under specific circumstances to operate our business and fulfill legal obligations. We may share your information with trusted third-party service providers who assist us in operating our platform, such as payment processors, identity verification services, geolocation providers, and customer support software vendors. These partners are strictly bound by confidentiality agreements. Additionally, we may disclose your information to regulatory authorities, law enforcement agencies, gaming commissions, or sports governing bodies as required by law, subpoena, or to protect the integrity of sporting events, prevent fraud, or enforce our Terms of Service.
5. Data Security and Retention
We implement robust, industry-standard technical, administrative, and physical security measures designed to protect your personal information from unauthorized access, disclosure, alteration, or destruction. This includes utilizing advanced encryption protocols (such as SSL/TLS) for data transmission and secure servers for storage. Despite these extensive measures, no system can be guaranteed to be 100% secure. We retain your personal data for as long as necessary to fulfill the purposes outlined in this policy, comply with our legal and regulatory retention obligations, and resolve ongoing disputes.
7. Contact Information
If you have any questions, concerns, or inquiries regarding this Privacy Policy or our data handling practices, please contact us at our Principal Office: BETMGM, LLC, 1 MGM Plaza, Springfield, New Jersey 07081, United States.